BROCHURES AS AN ADVERTISING TOOL
Advertise Your Business with Brochures and Flyers
Sources For Design and Printing Your Brochures
There are plenty of online sources to help you plan, design and print your brochure. We only have room for a few of them. These are the ones which attracted our attention:
- VistaPrint serves all your printing needs, including brochures, flyers, business cards, letterheads and more. Choose from hundreds of designs, upload your own, or use their free graphic design services.
- OvernightPrints will print your brochures, flyers, post cards, letterhead, and more. You can upload your own template or use one of theirs.
- Top quality brochure printing is done by PrintPelican.com, you can order online for brochures of different sizes, colors, folding options, to advertise your products, promote your company.
- Zoo Printing can print brochures, flyers and more from your own template or use one of theirs.
Planning an Effective Brochure
Brochures can be your company's best friend. They can work in conjunction with your other sales literature, or they can work alone. The first step to creating your brochure is to determine how your brochures will be used. There are five basic types of brochure:
Leave-behinds: This type is left behind after a meeting with a potential customer, as a reminder of your goods and services.
Point-of-sale: The type of brochure left at banks, offices, and other businesses. These are the ones which should be extra attractive, since they will be the first contact your potential customer has with your business.
Respond to inquiries: Someone asks about your products and services, you give or mail them this type of brochure as a follow-up.
Direct mail: Usually accompanies a sales letter, contains additional information on goods and services your business provides.
Sales support tool: Similar to leave-behinds, used by salesmen to augment their sales presentation; serves as a reminder of your business.
Once you have determined how your brochures will be used, you can go forward with planning the layout and design.
Designing Your Brochure
With the above information and your business plan, you are now ready to decide on the basics of your business brochure; size, format, and layout. Keep in mind that the first thing a potential customer is going to notice in your brochure is the cover. Make it eye-catching and attractive. It's also important to put a strong selling message right on the cover, to motivate the customer to pick it up and give it a read. Make the remainder of the brochure interesting by breaking it up into sections with headings and subheadings. Don't forget to include some pictures, too. It might be obvious, but be sure to include a way for potential customers to get in touch with you. Include your company logo, address, phone number, email address and web site. And don't forget to make your closing message one which will inspire your customer to give you a call.
You will find a lot of help in design ideas from the above sources. You can also get some good ideas by picking up other brochures. When you have formatted the information you wish to present on the brochure, chosen the pictures you'll use, have your basic design in mind, it's off to the printer.
Brochures can be a powerful selling tool for your business, now and in the future. Use these tips to get your brochure designed, printed and in circulation.