BROCHURES AS AN ADVERTISING TOOL

Advertise Your Business with Brochures and Flyers


Brochures and flyers are convenient ways to advertise your business, products, and services. You can print your own in black and white, but you will attract more attention, and potentially more business, with attractive, full color brochures and flyers. We provide information on the design and printing of your business brochures and flyers, including some sources for cheap printing. When your business has outgrown your business cards, the next step in advertising are brochures and flyers. Use these tools to more fully advertise your business. You're sure to see some great results after distributing your brochures. Use this article as an introduction to planning and designing your business brochures. We also feature information on where to create and order your brochures, as well a few tips on how to distribute them.

Sources For Design and Printing Your Brochures

There are plenty of online sources to help you plan, design and print your brochure. We only have room for a few of them. These are the ones which attracted our attention:

  • VistaPrint serves all your printing needs, including brochures, flyers, business cards, letterheads and more. Choose from hundreds of designs, upload your own, or use their free graphic design services.
  • OvernightPrints will print your brochures, flyers, post cards, letterhead, and more. You can upload your own template or use one of theirs.
  • Top quality brochure printing is done by PrintPelican.com, you can order online for brochures of different sizes, colors, folding options, to advertise your products, promote your company.
  • Zoo Printing can print brochures, flyers and more from your own template or use one of theirs.

Planning an Effective Brochure

Brochures can be your company's best friend. They can work in conjunction with your other sales literature, or they can work alone. The first step to creating your brochure is to determine how your brochures will be used. There are five basic types of brochure:

Leave-behinds: This type is left behind after a meeting with a potential customer, as a reminder of your goods and services.

Point-of-sale: The type of brochure left at banks, offices, and other businesses. These are the ones which should be extra attractive, since they will be the first contact your potential customer has with your business.

Respond to inquiries: Someone asks about your products and services, you give or mail them this type of brochure as a follow-up.

Direct mail: Usually accompanies a sales letter, contains additional information on goods and services your business provides.

Sales support tool: Similar to leave-behinds, used by salesmen to augment their sales presentation; serves as a reminder of your business.

Once you have determined how your brochures will be used, you can go forward with planning the layout and design.

Designing Your Brochure

With the above information and your business plan, you are now ready to decide on the basics of your business brochure; size, format, and layout. Keep in mind that the first thing a potential customer is going to notice in your brochure is the cover. Make it eye-catching and attractive. It's also important to put a strong selling message right on the cover, to motivate the customer to pick it up and give it a read. Make the remainder of the brochure interesting by breaking it up into sections with headings and subheadings. Don't forget to include some pictures, too. It might be obvious, but be sure to include a way for potential customers to get in touch with you. Include your company logo, address, phone number, email address and web site. And don't forget to make your closing message one which will inspire your customer to give you a call.

You will find a lot of help in design ideas from the above sources. You can also get some good ideas by picking up other brochures. When you have formatted the information you wish to present on the brochure, chosen the pictures you'll use, have your basic design in mind, it's off to the printer.

Brochures can be a powerful selling tool for your business, now and in the future. Use these tips to get your brochure designed, printed and in circulation.

Good luck!

Resource Index

Audio-Video-and-Cameras:
Plasma TV, LCD TV, MP3 Players, TIVO, Satellite TV, Dgitial Cameras, Digital Camcorders, Bose iPod Speakers, Multimedia Projectors, GPS, Blu-ray Disc

Computer and Accessories:
Choosing a Laptop Computer, Computer Memory Upgrade, Copying a Hard Drive, Dual Monitors, Networking Computers, Microsoft Office, PDA's, Cheap Ink/Toner, Color Laser Printers, Multifunction Printers, Scanners, USB Flash Drives, Wireless Printers, Dell computers, Wireless Routers, Wireless G Routers, Wireless N Routers, Laptop Carrying Cases

Computer and Video Games:
Age of Empires III, Battlefield 2

Entertainment:
Online Gambling, Poker, Routlette, Blackjack, Craps and other Online Games, Online Casinos, Movies, Online DVD Rentals, Home Theater Systems , Home Theater Components, HDTV, HDTV Buying Tips, HD Radio, Portable DVD Players, Magazine Subscriptions

Fun-Hobbies:
Tropical Fish, Aquariums, Scrapbooking, Rubber Stamping, Geneology, Geocaching, Soap Making, Candle Making

Legal:
Criminal Defense Attorneys, Tax Attorneys, Lemon Law Protection, Structured Settlements, Investment Fraud, Bankruptcy Attorneys, Personal Injury Attorneys, Family Law

CellPhones-and-Communication
Cell Phones, Cell Phone Carriers, Prepaid Cell Phone Plans, Cell Phone Ringtones, Headsets, VOIP, Cheap Long Distance, iPhone, Blackberry, Bluetooth Technology, SmartPhones

Jobs-Schooling
Online College Degrees, Business Degrees, Home Schooling, Drivers Education, Job Resumes, Online Job Search
Internet:
Cybercrime Prosecution, IE Security, Affordable Web Hosting, Web Hosting, Domain Name Registration, Search Engines, Web Site Design, Internet Mailing Lists, Blogging, Internet Serive Providers, Free Email, Clip Art

Finance and Insurance:
Auto Insurance, Car Insurance Quotes, RV Insurance, General Insurance, Travel Insurance, Business Insurance, Basic Guide to Consolidating Student Loans, Cash Advance Loans, Federal Student Loan Consolidation, Debt Consolidation, Debt Management, Credit Card Debt Consolidation, Free Credit Reports, Home Mortgages, Home Equity Loans, Mortgage Refinancing, Mortgage Rates, Mortgage Companies, Second Mortgages, Mortgage Brokers, Health Insurance, Insurance Quotes, Term life Insurance, Mortgage note buyer, Renter's Insurance, Household Budgeting

Home:
Home improvement, Outdoor Lighting, Kitchen Remodeling, Kitchen Countertops, Espresso Makers, Food Processors, Coffee Makers, Coffee Grinders, Slow Cookers, Popcorn makers, Blenders, Cutting Boards, Refrigerators, Freezers, Washers & Dryers, Bathroom Remodeling, Kitchen & Bathroom Faucets, Bathtubs, House Windows, Closet Organizers, Window Treatments, Hardwood Floors, Carpeting, Home Security, Water Heaters, Water Filters, Carbon Monoxide Detectors, Bamboo Flooring, Portable Air Conditioners, Dehumidifiers, Siding, House Cleaning Services, Home Organization, Vacuum Cleaners, Cannister Vacuum Cleaners, Handcheld Vacuum Cleaners, Upright Vacuum Cleaners, Stick Vacuum Cleaners, Wet-Dry Vacuum Cleaners, Furnaces, Fireplace Inserts, Electric Space Heaters, Pellet Stoves, Wood Stoves, Heat Pumps, Buying a used car



Business-Office-Supplies:
Discount Office Supplies, Home Office, Office Furniture, Copiers, Home Business, Business Cards, Business Brochures, Mailing List Companies, Affiliates, Franchises, Business Telephone Systems, Employment Agencies, Call Centers, Fax Machines
Health and Wellness:
Fioricet for Migraine Relief, Online Pharmacies, Phentermine for dieting, Tramadol for Chronic Pain Relief, Mesothelioma, Mesothelioma Lawyers, Acne Treatment, Contact Lenses, Drug Rehabilitation, Cerebral Palsy, Hair Loss, Hair Loss Products, Human Growth Hormones , Diet Pills, Treadmills, Fragrances, Reducing Cholesterol, Diabetes, Obesity, Arthritis, High Blood Pressure, Heart Disease, Acid reflux, Cialis, Understanding Depression, Unraveling Diet Plans, Erectile dysfunction, Lipitor, Sleep Loss, Viagra, Autism, Asperger Syndrome, Living With Depression, Bipolar Disorder, Seasonal Affective Disorder

Gifts:
Gift Ideas, Corporate Gifts, Gift Cards, Wristwatches, Replica Watches, Sunglasses, Wholesale Jewelry, Jewelry Boxes, Wedding Gifts, Food Gifts, Books, Music, Flowers, Gift Baskets, Candles & Candleholders, Chocolate & Candy

Sports:
Health Clubs, Home Gyms, Treadmills, Golf, Golf Vacations, Golf Schools, Golf Clubs, Fantasy Baseball, Fantasy Basketball

Travel:
Railroad Train Travel, Greyhound Bus Travel, Moving Guide, Rental Cars, Luxury Cruises, Maui Vacation, Spain Travel, Panama Cruise, Mexico Travel, Europe Travel, Disneyland Vacation, Disney World Vacation, Airline Tickets, Las Vegas Vacations, Las Vegas Sights, Las Vegas Entertainment, Las Vegas Dining, Lake Tahoe, Reno Vacations, Grand Canyon Vacation, Alaska Vacation, San Juan Island Vacation, Seattle Vacation, San Francisco Vacation, San Diego Vacation, SeaWorld Vacation, Yellowstone Park Vacation, Los Angeles Vacation, Bed & Breakfasts, Las Cruces New Mexico Vacation, Texas Hill Country Vacation, Columbia River Gorge Vacation, Albuquerque Vacation, New Mexico Vacation, Utah Vacation, Denver Vacation, Carlsbad Caverns, Branson, Missouri, Arizona Vacations, Jackson Wyoming, Skiing Wyoming, Skiing Oregon, Skiing Utah, Skiing Colorado, Skiing California, Skiing Washington State, Skiing Idaho

Yard-and-Garden:
Lawn Care, Patio Furniture, Hot Tubs & Spas, Gazebos, Fences, Decks, Barbeque Grills, Greenhouses, Patios, Sprinkler Systems, Landscape Design, Backyard Ponds, Bird Baths, Hedge Trimmers, String Trimmers, Wheelbarrows and Gardencarts, Lawn Mowers, Lawn Mowers, Lawn Care Tools, Lawn Edgers, Leaf Blowers, Now Blowers, Rakes